It’s how you wear it
This is a guest post by Matthew Barrison. His blog is really interesting and can be found at WorkingDefinition.com
A casual visitor to this site may find it a bit pedantic or brand obsessed. Fair enough. However, since brand = lifestyle aspiration, we must ponder things a bit more deeply. The main theme behind this aspiration is fitting in and bettering oneself, a task which I find to be truly American. And on that note, I bet that you have been thinking about what aspirational appeal the American brand holds these days. Part of me doesn’t get it, i.e. the long supply chain and its remote consequences, but another part of me understands it perfectly and sees the potential for re-calibration of the system. Thus we return to the theme of fitting in to better one’s self and progeny. The American brand has long been about just that; Ralph Lauren came from a family of immigrant Eastern Jews. For many people around the world, America still holds that promise; to many of our contemporaries, however, our recent actions have led them to volubly question our long held presupposition of preeminence. Nonetheless, we strive to re-articulate that brand by getting back to what is good, aspiration, a value of timeless fashion. Sure, we get swayed by trends a little, but at heart we are there to do good and look sexy all the while.
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4 Responses to “It’s how you wear it”
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Fitting in and bettering oneself is not just only American, it’s global, and quite abundant in Europe, which is the sanctuary of many fashionable name brands (which is indeed the main way people choose to “better themselves”).
Hi! I have to tell you that you are doing a great job! And you are a perfect example of a true/traditional preppy. The popular term, or the false term preppy, unfortunately hid the real significance of this culture: class. And you are
showing the real value of this style writing with class. I will always accompany you, do not give up to share your ideas with us.
Miranda
Hi! I have to tell you that you are doing a great job! And you are a perfect example of a true/traditional preppy. The popular term, or the false term preppy, unfortunately hid the real significance of this culture: class. And you are
showing the real value of this style writing with class. I will always accompany you, do not give up to share your ideas with us.
Miranda
This website speaks to me, my boyfriend, Rodrigo, told me about it and I have not been able to take my eyes off of it for the last hour. I plan to supplement my punk style with your preppy influence . I know what I’m getting Rodrigo for his birthday, OMG he will look so fetch!!! I know I’ll be getting such a hot goody bag from him. Please, Please keep writing this is the best.